- Introduction to The GInI Certified Innovation Professional (CInP)®
- Course objective and structure
- Standard and regulatory framework
- Foundational innovation methods and tools
The GInI Certified Innovation Professional (CInP)® is GInI’s recognition of working professionals who have demonstrated an advanced understanding of key topics relating to business innovation and innovation management.
CInP certification affirms the individual’s proficiency at key, foundational innovation methods and tools, including such methods and tools as: research & insights mining, brainstorming & the GInI Breakthrough Innovation Method, Design Thinking, innovation project structuring, the GInI Breakthrough NPD Method for product & service innovations, the GInI Innovation Management System, engagement & intrapreneuring, core innovation teams, open innovation, and innovation storytelling.
CInP® certification is for those with little or no experience working directly in Innovation, but who wish to gain an understanding of Business Innovation and how to drive it inside the business enterprise.
It is also for those who – on top of having significant Innovation experience – wish to demonstrate their knowledge and mastery of Business Innovation. CInP® certification is intended for both front-line working professionals and mid-level managers, including those with limited or no Innovation experience.
If one has no direct experience working in Innovation, or less than four years’ total professional experience, then they should first begin with CInP® certification.
The training associated with CInP® certification is designed to impart an understanding of a number of foundational topics on Innovation and Innovation Management, including: the fundamentals of Business Innovation; the different types of innovation that businesses produce; the profiles of different innovator types; an understanding of imagination, creativity, ideation, and brainstorming; how to drive Innovation projects inside of businesses; the use of insights research for Innovation; what Design Thinking is; storytelling; idea evaluation and selection; the Innovation Management process; the role of Innovation Program Leaders; and the role of Innovation Project Leaders.
Regardless of one’s career stage, certification as a GInI Certified Innovation Professional is a valuable professional asset that distinguishes you as having the knowledge and ability to drive focused and purposeful innovation pursuits inside a business enterprise.
Benefits of Becoming a CInP
Become an Innovative Thinker
You will come to understand what innovation is and the role it plays in driving business forward. You will learn how to think differently about the value and experiences your organization delivers to your markets. You will learn specific methods and techniques for pursuing innovation and ensuring innovation projects make it safely from concept to market.
Become the Driving Force for New Levels of Market Connection
By learning how to drive powerful, market-led solutions to emerging challenges, you will become recognized as a driving force for constantly reconnecting your business and its markets at increasingly higher levels. This will enable you to deliver meaningful impact to the business and transform it into a truly innovative organization.
Learn to See the World with New Eyes
You will come to understand how innovation requires stepping back and looking at challenges through a new set of lenses. You will learn how to decompose challenges into new hypotheses that can be tested and verified. You will also learn how to reexamine and challenge existing orthodoxies in the hunt for new and better ways to solve challenge.
Become a Catalyst for “What’s Next”
You will develop a deep appetite for finding new and better ways of delivering customer value and experiences. You will learn how you to conceive market-winning, next generation solutions and how to advocate for these within the organization. You will come to understand how to be deeply attuned to your markets and how to deliver new demand-creating value in those markets.
During the course you will learn:
– Key topics relating to business innovation and innovation management.
– Key innovation methods and tools including research & insights mining, brainstorming & the
– Thinking, innovation project structuring.
– Innovation Management System, engagement, core innovation teams, open innovation, and innovation storytelling.
*4 days Evening course
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